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Issue A4. ¡°In any given field, the leading voices come from people who are motivated not by conviction but by the desire to present opinions and ideas that differ from those held by the majority.¡±
Argue A3. The following is a memorandum from the sales director to the president of the Healthy-and-Good food company.
"A recent study indicates(1) that Venadial, a new margarine currently produced only in the country of Alta, actually reduces cholesterol levels. Derived from the resin of pine trees, Venadial works by activating a metabolic response that is not yet well understood. However, cholesterol levels fell ten to fifteen percent among participants in the study who consumed Venadial daily, and the risk of heart attack by one-third.(2) In addition, the new margarine is so popular that stores in Alta are unable to keep it on their shelves.(3) Therefore, if our company obtains the exclusive right to sell Venadial internationally, our profits are sure to increase substantially within a very short time.(4) (5)"
1. how reliable is this study? statistically significant? What about people who didn¡¯t consume?
2. doesn¡¯t provide evidence that the margarine was the cause.
3. maybe it is the only margarine in Alta?
4. doesn¡¯t consider consumers¡¯ wants and taste that might be the important factor in buying habit.
5. suggestion is not warranted. Costs involved not considered, need more information about supply, demand, and production costs.
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